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Global Settings

One of the most exciting things to happen in the watch world over the last 15 years has been a boom in so-called Microbrands. These brands are often started by someone with a simple idea and desire to create their own watch. They use suppliers to help with design, manufacturing and supply and often do all their own marketing. They may use a platform like Kickstarter to raise funds to have the watch produced. We've written a more thorough introduction here, and in today's post we want to reflect on the fact that this boom in new watch brands doesn't seem to be slowing down. 

The Ongoing Boom in Watch Microbrands

the ongoing boom in watch microbrands

Join us as we head to Biel/Bienne and Geneva Watch Days in September and Dubai in November

Club Trips to Switzlerand and Dubai

watch enthusiast trips to switzerland and dubai 2025

As we host our first Event with Zenith in London, here's a very quick look at this historic brand.

A Short History of Zenith

a short history of zenith watches

We started the trip with a Presentation from Formex

We see how a Designer works using specialist software at the MAD House Manufacture

This shows you how busy the show got on the Saturday. Our carefully curated itinerary of meetings and expereiences helped our Group see many more watches up close.

We get hands on with the Novelties from Bremont as CEO Davide Cerrato looks on. He had more in his pocket that will be released later this year!

Our First Collectors Dinner in Geneva - a great success!

Our group at the start of our booth tour and product presentation at TAG Heuer.

We took Club Members to Geneva for the Watches and Wonders and Time to Watches Shows, visit to MAD House, and meetings at Independent boutiques.

Our Trip to Geneva 2025

our-trip-to-geneva-watches-and-wonders-time-to-watches-2025

Note the figures in the right hand column showing large falls in Asian markets since 2023

A chart showing the average price of pre-owned Rolexes as collected and calculated by Watchcharts.com

A chart showing the two-year price of a mix of luxury pre-owned watches as collected and calculated by Bloomberg and Subdial.

The Patek Philippe Stand at Watches and Wonders 2025. Will the show be as busy this year?

An image of one of the areas of the Watches and Wonders show in 2022, which demonstrates how large the Brand Exhibits are. They are bigger than any boutique they might have elsewhere in the world!

We talk about the current weakness in the industry ahead of our trip to Geneva with Club Members, and talk about how you can benefit

State of the Watch Industry: Geneva Show Preview

Stage of The Watch Industry Geneva show preview 2025

Steel Membership

For the casual enjoyer of watch collecting.

Steel

Gold Membership

For those wanting to fully explore the watch world.

Gold

Join Club members for a lunch Meetup near the Hands on Horology Watch Show

Lunch Meetup in Shoreditch, London

Lunch Meetup in Shoreditch June 25

Join us to learn all about how Pragma build their watches with full transparency on every part and process.

Online Talk with Pragma watches on Sourcing and Transparency in Watchmaking

Online Talk with Pragma Watches on Sourcing and Transparency in Watchmaking

Join us with watchmaker Jon the Watch in Wimbledon to learn how to disassemble a watch!

Watchmaking Taster Session with Jon the Watch

Watchmaking Taster Session with Jon the Watch June 25

How to Manage Your Collection

Online Magazines

Independent Blogs

Watch Books

Understand key terms in the watch world from chronograph to tachymeter with our handy dictionary. 

Dictionary of Watch Terms

Dictionary

Useful Online Resources

One of our Partners and a brilliant insight into how the Industry works, upc and coming brands, and comes with a 70 year archive.

Europastar

The world’s largest watch website by traffic. We particularly recommend the historical articles

Resource Hub

Resources

Online Magazines

Europastar

Hodinkee

Worn and Wound

Fratello

The Club

Resources

Social