September 2026

Explore Geneva with us this September including a day visiting Frank Mullerland

Make the most of the world's second largest watch show and get hands on with a range of incredible timepieces.

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Trip highlights

Join us in Geneva as we visit the city during second largest Swiss watch show, Geneva Watch Days. This show features over 65 great brands from around the world, and we'll help you make the most of it with appointments, panel talks and parties!

We'll visit Atelier and boutiques, see watchmakers in action, and help you get hands-on with amazing timepieces in a relaxed and intimate setting.

3-Day Itinerary

Enjoy 3 days of exclusive appointments with watchmakers at the show and boutiques across the city.

Manufacture and Atelier Visits

This is your chance to see how watchmakers really work and how brands create the stories behind their iconic timepieces.
group of members of The Watch Collectors' Club in a range of outfits standing on teh steps outside the Patek PHilippe museum with beige stone walls and black iron gates and a gold sign with the name above the door

Join a group of enthusiasts from around the world.

You'll join enthusiasts from around the world to share your stories, compare notes on what we see, and enjoy meals in some of Switzerland's best restaurants.

Here is what our previous attendees had to say

Some of the feedback from our Experiences in Geneva and Dubai in 2025:

"This trip exceeded all my expectations.. It was an absolute highlight"

Geneva Watch Days Experience Attendee

"I saw a lot of watch manufacturers that I would have never known existed... I gained an ability to see the artistry as well as the complexity of what they were doing"

Geneva Watch Days Experience Attendee

"I have such a richer appreciation because of that time... I can read blog articles till the cows come home, but to actually sit and talk to David or to see the machinery and speak to the people whose jobs are doing these incredible things. It's a whole other game."

Geneva Watch Days Experience Attendee

Thanks for such a fantastic three days. I couldn't have done it myself and it was great to be introduced to so many brands.

Dubai Watch Week Experience Attendee

I loved going to MB&F House, it was so great to see how they do things. The Hermes presentation was amazing too.

Watches and Wonders Trip 2025

What you can expect

We keep it all normal and informal, wherever we are. Our trips help you explore the watch world, see fantastic timepieces up close, and get the most out of your time in Switzerland.
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Proposed Itinerary for our Geneva Experience Day 1

  • 9AMMeet for our first appointment of the day with a famous watch brand over coffee and pastries
  • 10AM Move on to a boutique in the city to try on watches from their full range.
  • 1pmLunch by the lake at one of Geneva's hidden gem restaruants.
  • 3pmVisit to Atelier of a High Horology Independent Brand
  • 4:0PMMore appointments at one of the Geneva Watch Days show hubs.
  • 7:30pmDinner with your fellow collectors.
  • 9pmAttend Geneva Watch Days Opening Party
DETAILED ITINERARIES WILL BE AVAILABLE TO THOSE BOOKED ONTO THE EXPERIENCE

Make the most of your time in Geneva inSeptember 2026

You'll get to see up close how these fantastic timepieces are made, meet watchmakers, designers and craftspeople, and enjoy meals with a group of enthusiasts from around the world.

Dates

3rd - 6th September 2026

Location

Geneva, Neuchatel

Spaces Available

7 Spaces Remaining on Each Experience

Cost*

£600 - 1000

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*Accommodation and travel not included.

What's Included
  • Fully guided 3-day Itinerary of activities
  • Dinner bookings in top restaurants
  • The chance to meet collectors from around the world
  • Complimentary Steel Membership of The Watch Collectors' Club for One Year

Register your interest

Please fill in this form to received more information about booking your spot or ask any further questions you may have.

Experiences with The Watch Collectors' Club

We run a range of Experiences to help you explore the watch world. Whether it's arranging access to the largest shows, or visiting Atelier and Manufactures in Switzerland, Germany or beyond, you'll get exclusive access, see incredible timepieces, and meet collectors from around the world.

Register your interest

Ready to join the club?

Become a member of the Watch Collectors Club from only £75 a year to access our events, resources and benefits.

Choose your membership
Join enthusiasts of all kinds at regular Meetups, Brunches and Experiences
Come to exclusive Events with top brands from around the world
Discover fantastic pre-owned watches from high-quality dealers
Gain exclusive member benefits and discounts on straps, magazines, insurance, security, and more