Steel Membership is going free! Last month we celebrated our Fifth Anniversary, and it's been three years since we welcomed our first official Members.

Today we're launching our new Membership Tiers, and the big news is that our Steel Tier is going free! The only thing we ask is that you come and say hello; if you're not already a Club Member you can only sign up for Steel Membership in person. We're aiming to build the UK's largest Watch Club and reward those of you who want to meet in person, whether that's at our shows, Meetups across the country, or our Experiences in London and overseas.

If you join our Steel Tier, you'll get instant access to the Members area of our website including our partner benefits. We'll welcome you into our Members' Discord chat, where you can post your daily wristshot, New-Watch-Alerts and discuss the big questions of the watch world. All Club Members will get first access to show tickets, Experience bookings and Event signups, and a weekly Newsletter just for Club Members.

Our Gold Tier is changing too. Our recent visits to Switzerland for shows such as Watches and Wonders and Geneva Watch Days have been a huge success and we're building a community of regular attendees. We want to host dinners so those attendees can catch-up and share any recent changes in their collection due to what they learned with us.

In London, we enjoy the opportunity to visit some of the world's top brands in their flagship boutiques, and Gold Members will get the first chance to secure a spot at these events as they become smaller and more intimate. We'll run a series of dinners, lunches and brunches to give Gold Members the chance to dive deep into the stories and spend lots of time getting hands-on with the watches. These will be in London, Manchester and Glasgow next year.

Our Membership Tiers:

Steel Tier Membership:

• Join our active Discord community

• Benefit from our partner discounts

• First chance to book show tickets and spaces at our Events

• Get our weekly Members Newsletter

Gold Tier Membership:

• A discount on our overseas Experiences to Switzerland, Germany, and more

• Dedicated Gold Members area of the Discord Forum

• Intimate dinners with some of the world's top watch brands and your fellow Gold Members

• A free Premium Ticket to our shows

• All the Benefits of the Steel Tier

• The Gold Membership will cost £300 per year.

Our community has been incredibly enthusiastic, supportive, and rewarding over the last 5 years and we're now ready to take it to the next stage. The more Members we have, the more Events we can do and the more interesting opportunities we can arrange. Our recent Watches in Focus Photography Lab and first Events with Louis Vuitton, Tudor, and Omega have all come because of our Members. Our incredible day at Frank Muller in Geneva, evening with Piaget last year, and VIP Access at Geneva Watch Days were possible because our Club Members are passionate collectors. Including more of you in our community in our Steel Tier will help us continue to create these great events.

Our plans for 2027 include our regular three shows around the UK plus a new High Horology Event in London in September. We're heading to Switzerland three times for our Experiences in April, June and September, Dubai in November and then hopefully Paris or the Netherlands to see the many watch brands there too.

We're really looking forward to growing our community further, looking for more great Events in London and around the UK, and exploring more parts of the watch world with our Experiences. If you're not a Member and would like to join, find our Gold Memberships here or find one of the team at a show or Event and they'll help you sign up!