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Rolex Dive Watches like this Deep Sea are often seen as good value for money when purchased new as they are extremely well made, reliable and very popular, plus the Rolex brand is the world's most well-known.

Three Watches from British Microbrand Studio Underd0g - https://underd0g.com/

These Lange 1 watches are exclusive and popular, so people wait a long time to receive one. Their fame, beauty and unique movement make them very expensive, but they can still be very good value for money if bought sensibly.

This is a vintage Piaget Dress watch. Deep research into the watch before purchase would be very sensible to avoid mistakes.

A Christopher Ward C60 Trident Bronze GMT that was in the author's collection for many happy years before it was recently sold to make room for a new watch, at a very good price but one much lower than it was purchased for.

We look what it means for a watch to be good value for money.

Value for Money when Buying a Watch

Value for Money when buying a watch

A wide range of Bremont watches at our Event at their boutique. Boutique events are a great way to get an overview of the price of all the watches from a particular brand.

A small Rolex Oyster from the 1950s. This was impossible to spot as a Rolex unless you were very close.

A Greubel Forsey Double Balancier Convexe, a watch so expensive it makes sense to fly to Switzerland or another low tax location to purchase it.

We take a look at the many factors that go into the price of a watch.

How Brands Decide on Watch Prices

How Brands decide on watch Prices

One of the most exciting things to happen in the watch world over the last 15 years has been a boom in so-called Microbrands. These brands are often started by someone with a simple idea and desire to create their own watch. They use suppliers to help with design, manufacturing and supply and often do all their own marketing. They may use a platform like Kickstarter to raise funds to have the watch produced. We've written a more thorough introduction here, and in today's post we want to reflect on the fact that this boom in new watch brands doesn't seem to be slowing down. 

The Ongoing Boom in Watch Microbrands

the ongoing boom in watch microbrands

Join us as we head to Biel/Bienne and Geneva Watch Days in September and Dubai in November

Club Trips to Switzlerand and Dubai

watch enthusiast trips to switzerland and dubai 2025

As we host our first Event with Zenith in London, here's a very quick look at this historic brand.

A Short History of Zenith

a short history of zenith watches

Steel Membership

For the casual enjoyer of watch collecting.

Steel

Gold Membership

For those wanting to fully explore the watch world.

Gold

Join us to visit Museums and Manufactures in Biel, then the Geneva Watch Days Show in Geneva

Geneva Watch Days and Biel Trip September 2025

Join us in Central London to share watches from your collection and meet other watch enthusiasts.

September General Meetup London

september london general meetup 2025

Modern Breguet Classique with Classic Breguet Minute and Hour hands with "Breguet Circle, and Power Reserve Function with sweep wedge to make it easy to read. Note also the Roman numerals on a separate finish of dial for easy reading.

Join us for an afternoon celebration of the wonders of Breguet and the introduction of a new piece in the Marine Collection

Celebrating  the 250th Anniversary of Breguet

celebrating the 250th anniversary of Breguet london september 25

We're celebrating the first-ever World Watch Day with a party! Join us and Fellows Watch Department for a fun evening in the heart of London's exclusive Mayfair district. Expect plenty of great watches, flowing refreshments, and plenty of watch chat! All are welcome but you must sign up in advance.

Join us in Central London to celebrate all things watches and the watch community itself at an evening party in Mayfair.

World Watch Day Party 2025

World Watch Day Party London 2025

World Watch Day Party 2025

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