We're delighted to return to Geneva next April for another of our fantastic hosted experiences featuring three days of guided access to Watches & Wonders, Time to Watches, the AHCI and brands across Geneva.

We're running two different options in 2026, with different features. Both offer a fantastic way to visit the shows in the city whether you're a first timer or an experienced Geneva visitor. Our groups of collectors are a great way to meet other enthusiasts, share your passion and enhance the experience with our exclusive brand access.

Our Gold Experience (£500) brings you into the heart of Watches & Wonders with a curated group of 20 collectors - secured brand appointments, show navigation expertise, and evening gatherings with fellow enthusiasts.

A three day itinerary with ten other enthusiasts will encompass all Geneva has to offer during this incredible week of Horology.

Enjoy exclusive appointments at both Watches and Wonders and the Time to Watches Show. You'll visit the AHCI Masterpieces show and brand showrooms at Geneva Hotels. Collector drinks and dinners will lead on to industry parties with collectors from around the world.

What our attendees said in 2025:

"I saw a lot of watch manufacturers that I would have never known existed... I gained an ability to see the artistry as well as the complexity of what they were doing" - Alan

"I really developed an appreciation for watches beyond what meets the eye, really learning about the independents and micro brands... they're now on a different pedestal for me in terms of my understanding" - Paul

"I have such a richer appreciation because of that time... to actually sit and talk to watchmakers or to see the machinery and speak to the people whose jobs are doing these incredible things. It's a whole other game." - Richard

Our Platinum Experience (£1,200) offers the ultimate access for 10 collectors only - manufacture facility tours, private meetings with founders and CEOs, and intimate dinners with the industry's leading artisans.

You'll join a small group of collectors to meet some of the most prestigious High Horology brands at each show. We'll visit the Watches and Wonders show on the Retailer/Press days, and we'll arrange an exclusive tour of one of Geneva's most exciting watch Manufactures. You'll get to meet watchmakers and brand executives at the highest level, enjoy exclusive dinners with other collectors and join industry parties each evening.

Read our Ultimate Guide to Watches and Wonders here.

The starting dates for our itineraries in 2026 are Thursday 16th and Friday 17th April.

All participants will gain Membership of The Watch Collectors' Club for a year, which includes Member Events, Online Watch Chats, partner discounts, and our active Members' Forum. Learn more about Club Membership here.

If you have any questions please don't hesitate to ask by replying to the email you receive on registration here.