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A wide range of Bremont watches at our Event at their boutique. Boutique events are a great way to get an overview of the price of all the watches from a particular brand.

A small Rolex Oyster from the 1950s. This was impossible to spot as a Rolex unless you were very close.

A Greubel Forsey Double Balancier Convexe, a watch so expensive it makes sense to fly to Switzerland or another low tax location to purchase it.

We take a look at the many factors that go into the price of a watch.

How Brands Decide on Watch Prices

How Brands decide on watch Prices

One of the most exciting things to happen in the watch world over the last 15 years has been a boom in so-called Microbrands. These brands are often started by someone with a simple idea and desire to create their own watch. They use suppliers to help with design, manufacturing and supply and often do all their own marketing. They may use a platform like Kickstarter to raise funds to have the watch produced. We've written a more thorough introduction here, and in today's post we want to reflect on the fact that this boom in new watch brands doesn't seem to be slowing down. 

The Ongoing Boom in Watch Microbrands

the ongoing boom in watch microbrands

Join us as we head to Biel/Bienne and Geneva Watch Days in September and Dubai in November

Club Trips to Switzlerand and Dubai

watch enthusiast trips to switzerland and dubai 2025

As we host our first Event with Zenith in London, here's a very quick look at this historic brand.

A Short History of Zenith

a short history of zenith watches

We started the trip with a Presentation from Formex

We see how a Designer works using specialist software at the MAD House Manufacture

This shows you how busy the show got on the Saturday. Our carefully curated itinerary of meetings and expereiences helped our Group see many more watches up close.

We get hands on with the Novelties from Bremont as CEO Davide Cerrato looks on. He had more in his pocket that will be released later this year!

Our First Collectors Dinner in Geneva - a great success!

Our group at the start of our booth tour and product presentation at TAG Heuer.

We took Club Members to Geneva for the Watches and Wonders and Time to Watches Shows, visit to MAD House, and meetings at Independent boutiques.

Our Trip to Geneva 2025

our-trip-to-geneva-watches-and-wonders-time-to-watches-2025

Steel Membership

For the casual enjoyer of watch collecting.

Steel

Gold Membership

For those wanting to fully explore the watch world.

Gold

Join us to learn why Darren thinks there is room for a Children's watch brand and how he designed the first watch.

Online Talk with Darren, Founder of Sher Watches

Online Talk with Darren at Sher Watches

Join us in Central London to share watches from you collection and meet other watch enthusiasts.

August General Meetup London

august general meetup 2025

Join Club Members online to talk all things watches 

Collectors Connect August 2025

Join us on Zoom for an hour of friendly watch chat with other members of The Watch Collectors' Club. The link will be sent out two hours before the event starts.

Collectors Connect August 2025

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