[All posts](/blog/) [ The Club](/blog/categories/the-club/) ## The Moment a Watch Takes Your Breath Away Published on July 31, 2026 ![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F1702x1701%2F356b24c845%2Fvc-overseas-gold-perpetual-ultrathin-cropped-for-social-media-hr-210928.jpg&w=3840&q=75) We're in the summer quiet period for the Club where we take a break from our Events to plan for the future. We're delighted we've hired our first employee, a Marketing Apprentice, to help us communicate properly about we do and get us in front of more people who might like to join the Club or come to an Event. She's got off to a great start and helping her understand more about the Club has been helpful to clarify my thinking about what we're doing and why. Yesterday, she asked me what my favourite parts of the Club are, and it's very easy to answer - I love seeing someone have their breath taken away when looking at a watch for the first time. ![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F2268x4032%2Fd613b48319%2Fcwbelcanto.jpg&w=3840&q=75) The Christopher Ward Bel Canto - a watch that has regularly amazes people seeing it for the first time and hearing the chiming sound it makes. I'm privileged to have many different opportunities to introduce people to new watches, whether [an interesting new design](/blog/an-introduction-to-watch-design) from a Microbrand at our shows, or a piece of [High Horology](/blog/what-is-high-horology) in a Geneva boutique, we cover them all. This is a goal that underlies much of our event planning, our Shows, and our [Experiences in Switzerland](/experiences/) and beyond. Sometimes people find a watch that just speaks to them more than any other. Whether it's the fine finishing, the balance of the design, the heritage of the brand, or the way [the light catches the dial](/blog/watch-dials-how-are-they-made-and-why-do-they-look-so-different), they have an immediate and emotional response. They'll often stop hearing anything else around them as they move the watch back and forth in their hands, hold it against their wrist or try it on and move it around. They'll come out of their reverie and want to see if I've seen what they've seen. They're excited to show it to everyone else and see if they agree. It's wonderful to share that experience. We held an Event with [Breguet](/blog/was-abraham-louis-breguet-the-most-innovative-watchmaker-of-all) in London and a Club Member came along who'd collected Rolexes and Seikos for over 20 years. He knew of Breguet and their reputation but had never had the chance to see them up close. when he finally did he was totally dumbstruck. It was a sunny Saturday afternoon and he was astonished at the finishing of the Gold, the case design, and the elegant dials. ![a gold Breguet watch with the movement parts visible and all the base plate polished with a small dial at 12 o'clock with blue enamel and guilloche engraving](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F3000x4000%2F869d7b6450%2Fbreguettraditiongoldblueenamel.jpg&w=3840&q=75) A Breguet Tradition in Gold with a Blue Guilloche Enamel Dial We held a [show in Glasgow](/the-glasgow-watch-show) earlier this year and I was passing by the Farer stand when a young chap arrived to look at their range. He was almost shaking with excitement as it was the first time he'd been able to see the watches up close, and he'd been following the brand for about 18 months. He was absolutely delighted and sure enough, quickly made a decision about which one to take home with him. ![A white Farer wristwatch with dark blue numerals, hands with a grey subseconds dial on a steel mesh strap](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F2268x4032%2Fa9ea1ca779%2Ffarerwhitedial.jpg&w=3840&q=75) A Farer watch similar to that purchased by The Glasgow Watch Show Attendee. Our second goal, and the main reason we arranged this as a Members Club from the start, was to help people make friends. Many watch enthusiasts don't know anyone else who is interested, not their partner, their family, their friends or their work colleagues. When they're excited about a new watch or a new launch or a new model, no one they know cares. We've created a place where people do care, and want to share their thoughts with others and hear what they think about a watch or brand. As well as our Members catching up at our regular [Meetups](/blog/what-happens-at-a-watch-meetup) and boutique visits, they're regularly arranging dinners together after events, meeting at watch boutiques, and even planning trips to Switzerland together. It's such fun to hear about them and see your community grow. ![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F3000x4000%2Fbcdba12430%2Fgroupdinnergeneva26.jpg&w=3840&q=75) Club Members at dinner in Geneva during one of our Experiences earlier this year. I'm writing this in Scotland following an excellent event with [Longines in their boutique in Glasgow](https://www.longines.com/en-gb/store/id/longines-boutique-glasgow-glasgow-1713695) City Centre and we're working hard to hold more events in Scotland and the North-West of England before the end of the year. We'll soon begin our packed Autumn calendar in London and expect at least two [watch Experiences overseas](/experiences/) this autumn (to Geneva in September and Glashutte in November). We hope to see you soon at one of our [Events](/events/). We've got a very special Watch Photography Experience planned, and we'll be visiting [Breitling](https://www.breitling.com/gb-en/stores/breitling-boutiques/gb/breitling-boutique-london-regent-street/), [Jaeger LeCoultre](https://www.jaeger-lecoultre.com/gb-en/boutiques/europa/great-britain/london/jaeger-lecoultre-boutique-london-2060) and more. Maybe this will be your chance to see a watch that takes your breath away. ## Subscribe to newsletter Subscribe to receive the latest blog posts to your inbox every week. Subscribe Subscribe By subscribing you agree to with our [Privacy Policy](/privacy-policy). ## Featured articles [ How ToWhat to expect at a Watch Show](/blog/what-to-expect-at-a-watch-show/) [ HistoryThe TAG Heuer Carrera Story](/blog/the-tag-heuer-carrera-story/) [ The ClubHighlights from our Geneva Experience](/blog/highlights-from-geneva-watch-experience-april-2026/) ## Continue exploring Dive into more content from The Watch Collectors Club. See all See all [![the watch collectors club beaucroft element obsidian special edition with clack dial with gold flecks gold second hands and five index and steel case and bracelet](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F3000x4000%2F19e919ff2a%2F20261020_100807.jpg&w=3840&q=75) The ClubOur First Club WatchTo celebrate our Fifth Anniversary we created a watch for Club Members with the help of Beaucroft Watches and The Dial Artist.](/blog/our-first-club-watch-the-beaucroft-element-watch-collectors-club-edition/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F4032x2268%2Fb71b60ebb2%2Fgrouphermespresentatioroompic25.jpg&w=3840&q=75) The ClubCelebrating Five Years of The Watch Collectors' ClubThis month is the Fifth Anniversary of our first official Event. We take a look at what's worked, what's changed and what's coming next. ](/blog/five-years-of-the-watch-collectors-club/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F3000x4000%2Fc6ab4a5bd7%2F20260615_193847.jpg&w=3840&q=75) The ClubWhat four months in watches has taught meOur Marketing Apprentice Amaia Power gives us the highlights of her first few months.](/blog/what-four-months-in-watches-has-taught-me/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F2048x1152%2Fc064b12b76%2Fp1039433-mov-12_09_06_03-still001.jpg&w=3840&q=75) The ClubOur Southampton and Manchester ShowsJoin us at one of our watch shows this year for a fantastic day seeing hundreds of great watches and meeting friendly watch enthusiasts from across the country.](/blog/our-southampton-and-manchester-watch-shows/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F1200x800%2Fc17ea85c72%2Fformalposedpicwandw26.jpeg&w=3840&q=75) The ClubHighlights from our Geneva ExperienceWe hosted Club Members in Geneva for the world's biggest watch shows last week. Here are our Highlights.](/blog/highlights-from-geneva-watch-experience-april-2026/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F2048x1536%2Fadedd3f1ee%2Fp1181167.jpg&w=3840&q=75) The ClubOur Watch Shows in 2026We're hosting three watch exhibitions in Glasgow (May 9th), Southampton (July 4th) and Manchester (November 7th) this year.](/blog/our-watch-shows-in-2026/)