[All posts](/blog/) [ Education](/blog/categories/education/) ## I’m a female and I like watches Published on September 4, 2020 ![Omega 30T2](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F850x1134%2Fd81635d141%2Fomega.jpeg&w=1920&q=75) I first became interested in watches through my Dad and his extensive collection. Then extended my watch knowledge through my partner. It’s pretty uncommon for women to collect watches, and those who do were probably, like me, introduced to the joy of watches through a male figure in their lives. ## **Female Icons and Their Watches** That’s not always been the case. Watches are tools for women as well as men. There have been lots of famous women who have used watches as they achieved amazing things. [Amelia Earhart](https://thewatchcollectors.club/from-cartier-to-garmin-an-introduction-to-pilot-watches/) wore a Longines when she flew across the Atlantic. [Mercedes Gleitze](https://www.rolex.org/perpetual/making-history-with-rolex) wore a Rolex Oyster as she became the first British woman to swim the channel. The marketing that resulted from this feat helped popularise the Rolex Oyster, and started Rolex’s long association with watches designed for adventurers. However, nowadays it makes sense for watch brands to focus their marketing on men, as [two thirds of Swiss watch sales are made to men.](https://www.ft.com/content/5526141c-2e27-11e9-80d2-7b637a9e1ba1) ## **MODERN LADIES’ WATCH DESIGNS** One of the reasons for this is the current style of ladies watches. There is not much variety in women’s watch designs. They are often small, many will have diamonds, they often don’t have any additional features, and they are almost always powered by a battery, rather than an automatic movement. There is nothing wrong with these features, but the lack of variety makes it difficult to build an interesting collection. ## **MY FIRST WATCH** My first watch was a Jaeger LeCoultre Reverso – I still love it to this day. One of the reasons I bought this watch (other than the fantastic service and welcoming environment of the JLC boutique at Harrods), was that it was one of the first women’s watches I found that looked different. It was a manual wind watch, with a pretty plain dial. The rectangular case can be flipped over, so that the dial is protected. This feature was [designed in the 1930s](https://blog.crownandcaliber.com/the-history-of-the-jaeger-lecoultre-reverso/) for polo players, to stop their watches being damaged. The design has been so successful that it has not changed since. ![Jaeger LeCoultre Reverso](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F1087x1087%2F14b7c1b813%2Fjlc.jpeg&w=3840&q=75)Jaeger LeCoultre Reverso ## **BUYING SECOND-HAND WATCHES FOR LADIES** I stumbled across an Audemars Piguet Royal Oak on [Cara Barrett’s](https://www.instagram.com/its.cara.time/?hl=en) Instagram page and fell in love. She has also inspired my next 3 watch purchases and is definitely worth following. My wrist is very small (as was my budget) so I couldn’t buy the watch new. When I found my watch on the [Watchfinder](https://www.watchfinder.co.uk/), I was overjoyed. It’s 33mm in diameter, and it is stainless steel. It feels indestructible, and the bracelet hugs my wrist perfectly. The face is plain and very easy to read. My watch is from the early noughties, with an automatic movement. Audemars Piguet stopped making small automatic Royal Oaks shortly after my watch was built, putting a battery-powered movement into the model instead. They have recently listened to their buyers and have [just released](https://www.hodinkee.com/articles/audemars-piguet-royal-oak-selfwinding-34mm-introducing) a new small automatic Royal Oak – which has been very well received. ## ![Audemars Piguet Royal Oak](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F1087x1449%2Fef07cbc46a%2Fap-tash.jpeg&w=3840&q=75)Audemars Piguet Royal Oak**BUYING VINTAGE WATCHES FOR LADIES** Which brings me on to my final watch. A 30th birthday present from my partner – a gold vintage Omega 30T2. ![Omega 30T2](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F850x1134%2Fd81635d141%2Fomega.jpeg&w=1920&q=75)Omega 30T2 My second, second-hand watch. My first vintage watch. This again is the perfect size for me, as vintage men’s watches are generally smaller. Like all of my watches, it is really simple and a classic design. It’s also another manual-wind watch. Unlike the two other watches that I’ve spoken about, this one was not designed to be robust. I have to be careful not to wear it near water, or doing any activity where it might get bashed on something. But as a dress watch, it’s perfect. I can change the leather strap to a variety of colours, with each different colour making it feel like a different watch. ## **THE FUTURE OF LADIES WATCHES** The watch industry is slowly starting to improve the quality of its offering to women, as more high-profile women are displaying an interest in watches in the public eye. As I mentioned, Audemars Piguet have started to widen their offering to those with smaller wrists. Other brands are starting to launch high-end watches in smaller sizes, targeted at women. [A Lange and Sohne](https://watchesbysjx.com/2019/09/little-lange-1-25th-anniversary-review.html) have the Little Lange 1, [MB&F](https://monochrome-watches.com/mbf-legacy-machine-flying-t-the-first-mbf-dedicated-to-women/) have the legacy machine, and [Patek Philippe](https://www.patek.com/en/company/news/the-twenty4-automatic) have replaced the quartz movement in the Twenty Four range with a new automatic movement, and a round case. The watch industry could do more to encourage women to buy and enjoy watches. The Watch Collectors Club is for everyone who likes watches, and we want more women to be a part of the club. Please send this on to any women that you know who like watches, or who might like to learn more. ## Subscribe to newsletter Subscribe to receive the latest blog posts to your inbox every week. Subscribe Subscribe By subscribing you agree to with our [Privacy Policy](/privacy-policy). ## Featured articles [ How ToWhat to expect at a Watch Show](/blog/what-to-expect-at-a-watch-show/) [ HistoryThe TAG Heuer Carrera Story](/blog/the-tag-heuer-carrera-story/) [ The ClubHighlights from our Geneva Experience](/blog/highlights-from-geneva-watch-experience-april-2026/) ## Continue exploring Dive into more content from The Watch Collectors Club. See all See all [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F3024x3024%2Fb489cba67f%2F20200709_123918583_ios.jpg&w=3840&q=75) EducationWhy 10:10? 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Photo by Y.Leclercq](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2Fx%2F137a05c7ed%2Frichard-mille-rm030-photo-by-y-leclercq.avif&w=3840&q=75) EducationUnbreakable Watches: From G-Shock To Richard MilleWe look at three watches marketed to be almost totally unbreakable. ](/blog/unbreakable-watches-from-g-shock-to-richard-mille/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F1080x1080%2Fd855246e79%2Fapoposwatchbox.jpg&w=3840&q=75) EducationWhat makes a good Watch Collaboration?In light of the SwatchPop collab between Audemars Piguet and Swatch, we examine what makes a good collaboration and what makes a bad collaboration in the watch industry.](/blog/what-makes-a-good-watch-collaboration/) [![](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F5764x3843%2F50d9485659%2Flakegeneva-240118-lukas-blaskevicius-awjvcfcuiby-unsplash.jpg&w=3840&q=75) EducationThe Watch Industry's Biggest Event - Geneva in SpringGeneva in spring is the watch industry's biggest annual event. Here's what's on, how it's structured, and how to make the most of your trip. ](/blog/what-happens-at-geneva-watch-week-each-spring/) [![seiko alpinist ginza special eidtion with blue cobblestone inspired dial limited edition](/_next/image/?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F321609%2F2815x2816%2Ff31f138604%2Fseiko-presage-cobble-dial-close-op-cropped-hr-211130.jpg&w=3840&q=75) EducationLimited Edition Watches: Why They Matter & Hold ValueWe explore the role of Limited Edition watches, why brands make them, and why enthusiasts like them so much.](/blog/limited-editions-in-the-watch-industry/)